Data Protection Policy – Embryonic Fertility & IVF Center

Last Updated: 10/12/2025

We are fully committed to maintaining the confidentiality, integrity, and security of all patient information collected online and offline.

1. Purpose

This Data Protection Policy ensures compliance with:

  • Indian Digital Personal Data Protection Act (DPDP Act) 2023

  • Google Ads Data Safety Requirements

General ethical standards for healthcare confidentiality

2. Types of Data Protected

We protect all patient data, including:

  • Personal details (name, phone, email, age)

     

  • Medical information voluntarily shared

     

  • Appointment records

     

  • Website usage and cookies

     

  • Communication logs (WhatsApp, calls, emails)

3. Data Storage & Access Controls

We maintain strict internal controls:

  • Only authorized staff can access patient data

  • Sensitive data is stored securely

  • Password-protected systems

  • Encrypted communication where applicable

  • Regular data backups

4. Data Usage Rules

Patient data is used only for:

  • Medical treatment

  • Appointment scheduling

  • Communication and follow-ups

  • Website enhancements

  • Legal and operational purposes

We do not use medical details for advertising.

Google Ads remarketing uses only cookie data, not health information.

5. Data Sharing Policy

We share data only when necessary:

  • With the internal medical team

  • With IT and hosting providers for security

  • With advertising platforms (only non-sensitive cookie/IP data)

We do not:

  • Sell patient data

  • Share medical details with advertisers

  • Share data without consent

6. Data Subject Rights

Patients can request:

  • Access to their data

  • Correction of inaccurate data

  • Deletion of their data

  • Withdrawal of marketing/communication consent

Request via:
 📩 contact@embryonicfertility.com

7. Breach Response Protocol

In case of a data breach:

  • We notify affected users promptly

  • Investigate the cause

  • Take corrective action

  • Report internally as required

8. Staff Training

All staff handling patient information are trained on:

  • Patient confidentiality

  • Secure data handling

  • Legal compliance

  • Ethical medical data practices

9. Compliance

We follow:

  • India DPDP Act 2023

  • Healthcare confidentiality guidelines

  • Google Ads policies for medical advertisers

10. Contact Information

For any questions or concerns, contact us at:

📍 Embryonic Fertility & IVF Center
 📩 Email: contact@embryonicfertility.com
 📞 Phone: +91 88188 12017
 🌐 Website: https://embryonicfertility.com/